Source:
Louis
Vuitton
/
Louis
Vuitton
It
seems
TikTok
is
planning
to
address
bootlegging.
The
company
has
reportedly
asked
LVMH
for
help
on
how
to
avoid
fakes
being
sold
on
the
app.
Hypebeast is
reporting
that
TikTok
is
strategizing
on
how
to
combat
bootlegging.
According
to Bloomberg
News
the
social
media
giant
is
in
discussion
with
the
luxury
goods
conglomerate.
Senior
Vice
President
of
Global
Omni-Marketing
Toto
Haba
confirmed
with
the
news
site
that
the
two
parties
are
working
together
to
provide
users
an
“elevated
shopping
experience”.
If
true
the
initiative
could
help
advance
the
app’s
brand
identity
and
earn
more
trust
consumers.
“It’s
important
for
us
to
guard
our
IP”
Haba
said.
“TikTok
and
ByteDance
seem
much
more
willing
to
talk
with
us
on
that
and
set
the
right
guardrails.”
TikTok
Shop
has
become
a
go
to
for
buyers
looking
to
purchase
counterfeit
luxury
products.
So
much
so
the
Better
Business
Bureau
have
urged
buyers
to
beware.
“Consumers
should
vigilantly
follow
online
shopping
safety
tips
when
using
TikTok
Shop,”
BBB
President
and
CEO
Steve
Bernas
said
in
a
press
release.
“With
any
new
service
comes
the
potential
for
scams,
especially
with
online
shopping,
where
it
could
be
difficult
to
verify
a
seller’s
identity
or
vet
their
background”
he
added.
LVMH
is
home
to
brands
such
as
Louis
Vuitton,
Hennessy,
Tiffany
&
Co.,
Christian
Dior,
Fendi,
Givenchy,
Marc
Jacobs,
Stella
McCartney,
Loewe,
Loro
Piana,
Kenzo,
Celine,
Sephora,
Princess
Yachts,
TAG
Heuer,
and
Bulgari.
