Source:
NurPhoto
/
Getty
/
TikTok
TikTok
made
vertical
videos
all
the
rave.
Now,
the
social
media
platform
wants
its
users
to
start
recording
longer
horizontal
videos.
Spotted
on
The
Verge,
TikTok
is
now
incentivizing
its
users
to
record
horizontal
videos
that
are
also
longer
than
the
standard
minute
video.
Per
The
Verge:
TikTok
appears
to
be incentivizing
creators to
start
posting
horizontal
videos
that
are
more
than
a
minute
long,
according
to
a
prompt
seen
by
creators @candicedchap and @kenlyealtumbiz.
The
platform
says
it
will
“boost”
these
videos
within
72
hours
of
posting.
Creators
who’ve
been
on
TikTok
for
more
than
three
months
will
be
eligible
for
the
viewership
boost
as
long
as
the
videos
are
not
ads
or
from
political
parties.
According
to
the
website,
the
“YouTube-ization”
of
the
platform
has
been
well
underway
for
quite
some
time,
with
the
US
Government’s
not-so-favorite
platform
pushing
30-minute
videos.
TikTok
already
allows
users
to
upload
15-minute-long
videos.
The
platform
has
already
pushed
users
to
flood
timelines
with
more
YouTube-esque
content.
The
Chinese-owned
platform
introduced
a
new
paywall
program
that
allows
content
creators
to
upload
a
series
of
20-minute-long
videos
into
collections
for
paying
subscribers.
Creators
can
set
their
prices
to
$1
to
$190
subscribers.
We
have
no
idea
who
would
pay
the
latter
for
a
subscription.
It’s
funny
to
see
TikTok
going
towards
horizontal
videos,
as
other
platforms
like
Instagram
and
YouTube
have
been
moving
towards
vertical
videos.
We
are
interested
in
seeing
if
TikTok
users
will
use
the
latest
feature.
