Source:
@kanyewest
/
Instagram
It
seems
Kanye
West’s
business
strategy
continues
to
evolve.
He
says
Vultures
2 will
not
be
available
for
streaming
but
sold
on
his
website.
As
reported
by Hypebeast,
the
sequel
to
the
Ye
and
Ty
Dolla
$ign’s
collaborative
project
will
have
a
more
independent
roll
out
compared
to
its
predecessor.
Last
week,
the
rapper
engaged
with
a
fan
account
on
Instagram
and
explained
that
he
has
reevaluated
how
he
sells
his
art.
“Was
talking
with
the
team
about
how
to
release
the
next
album.
Like
James
Blake
said
streaming
devalues
our
music”
Kanye
explained.
“We
sell
albums
on
Yeezy.com.
I
got
20
million
Instagram
followers.
When
5%
of
my
followers
buy
an
album.
That’s
1
million
albums
sold.
That’s
300k
more
than
the
biggest
album
last
year.
We
sold
1
million
items
on
Yeezy.com
on
Super
Bowl
Sunday
so
we
know
it’s
possible.
How
do
you
feel
about
us
not
streaming
and
only
selling
the
album
digitally.”
In
a
separate
screenshot
Kanye
went
on
to
add,
“It
would
be
nice
for
our
community
to
support
the
albums,
Streaming
is
pirating.”
Since
cutting
ties
with
adidas,
Kanye
West
has
embraced
a
direct
to
consumer
model
specifically
for
his
Yeezy
apparel
line.
As
referenced
earlier,
his
brand
sold
over
1
million
combined
units
of
the
polarizing
Yeezy
Pod
sock
shoe,
a
pant,
t-shirt
and
a
top.
All
the
pieces
sold
at
a
$20
dollar
price
point
prompting
fans
to
believe
Vultures
2
will
also
be
sold
for
$20.
Vultures
2
was
originally
scheduled
for
March
8.
