It seems that two of the most beloved fashion brands might be partnering up. Supreme and Coogi are rumored to be collaborating on a forthcoming drop.
As spotted on Hype Beast the speculation is swirling around the streetwear community that the culture might be in store for a co-branded effort from the New York City headquartered company and the Australian fashion house. Earlier this week Supreme insider @dropsgg reported that the two brands are currently working on a capsule collection.
“Supreme x Coogi is set to release a collaboration together in the coming weeks! Who’s hyped?” the caption read. The accompanying visual is the iconic picture of The Notorious B.I.G. from a Vibe Magazine shoot of him wearing their signature jacquard sweater while counting money. While neither brand has yet to confirm or deny the rumor the mere thought of a collaboration has already got the internets talking. “coogi print box logos would b insane” one commenter posted. While another user responded “I been waiting for this all my life”.
Coogi was founded in 1969 in Toorak, Australia. Hip-Hop culture adopted the kaleidoscopic-patterned sweaters back in the mid 1990’s. Today the original knitwear pieces are highly coveted on the resale market; fetching upwards to $5,000.00 for never-worn pieces. Most recently Coogi has collaborated with Burton Snowboards, Rag & Bone, Android Homme, and Puma.
Photo: SOPA Images