Coffee brand Café Bustelo expands to the refrigerated aisle with the launch of new Café Bustelo Espresso Style Iced Coffee in time for the warm summer months.
The new, ready-to-drink coffee product comes in a 40-fl-oz bottle. It features the “robust, full-bodied flavor and captivating aroma of Café Bustelo’s dark roast” and is available in several varieties: Sweetened, Unsweetened, and Vanilla.
You can find Café Bustelo Espresso Style Iced Coffee now at Target and soon at Walmart and Kroger. Vanilla is a flavor exclusive to Target.
Café Bustelo is an interesting brand as it was started by a Spanish man, Gregorio Bustelo, who spent some time in Cuba, in East Earlem in 1928. The dark roast coffee blend catered to the tastes of people from Spanish-speaking countries and enjoyed/enjoys particular popularity among Cuban Americans and is traditionally brewed with a stovetop espresso maker. An iced coffee version is a nod to the growing popularity of iced coffee.
Photo via Café Bustelo.
