HOONIGAN Co-Founder Brian Scotto Explains Why The Collaboration With ‘The Crew Motorfest’ Is A Perfect Fit -

HipHopWired
Featured
Video

Source:
Ubisoft
/
Ubisoft
Ivory
Tower
/
The
Crew
Motorfest
/
HOONIGAN

Video
games
collaborating
with
companies
and
brands
is
nothing
new,
but
most
of
the
time,
the
collabs
come
off
as
cash
grabs
that
don’t
add
anything
to
the
base
game,
but
that’s
not
the
case
with

The
Crew
Motorfest’s
collaboration
with
HOONIGAN.

Ubisoft
Ivory
Tower’s
surprise
hit

The
Crew
Motorfest
revved
into
its
second
season
late
last
year,
collaborating
with
HOONIGAN
to
introduce
a
new
playground
to
the
locale
of
Hawaii
that
serves
as
players’
race
track
in
the
game.

Source:
Ubisoft
/
Ubisoft
Ivory
Tower
/
The
Crew
Motorfest
/
HOONIGAN

HOONIGAN
is
defined
as
“a
person
who
operates
a
motor
vehicle
in
an
aggressive
and
unorthodox
manner,
consisting
of,
but
not
limited
to,
drifting,
burnouts,
doughnuts
as
well
as
acts
of
automotive
aeronautics.
One
who
hoons.”

The
brand
was
founded
by
rally-race
car
driver
Ken
Block
and
is
regarded
as
one
of
the
most
successful
viral
video
franchises,
boasting
over
7
million
subscribers,
close
to
1
billion
views,
and
numerous
awards
and
accolades,
including
three
Emmy
Award
nominations
for
their
Amazon
Prime
Original
Series

The
Gymkhana
Files.

For
those
who
don’t
know,
Gymkhana
is
a
type
of
motorsport
where
drivers
must
“achieve
the
fastest
time
possible;
memorizing
the
course
is
a
significant
part
of
achieving
a
fast
time”
while
navigating
through
obstacles.

<br />

Their
tricks
are
not
the
only
star
of
their
videos;
they’re
the
custom-built
vehicles
that
team
members
admit
they
build
to
essentially
push
to
the
limit,
in
essence,
to
break
them,
which
have
also
gained
tremendous
popularity.

The
game
already
introduces
elements
like
drifting
into
the
game,
but
in
season
two,
with
collaboration
with
HOONIGAN
and
the
Gymkhana
Grid
Masters
playlist,
players
get
to
become
members
of
the
brand
best
known
for
pulling
off
tricks
with
cars
people
did
not
believe
were
possible.

Source:
Ubisoft
/
Ubisoft
Ivory
Tower
/
The
Crew
Motorfest
/
HOONIGAN

HHW
Gaming
spoke
with
HOONIGAN’s
co-founder,
Brian
Scotto,
about
collaborating
with

The
Crew
Motorfest during
an
event
at

Ubisoft’s
San
Franciso
office.

How
This
Collaboration
Came
Together

Source:
Ubisoft
/
Ubisoft
Ivory
Tower
/
The
Crew
Motorfest
/
HOONIGAN

So
I
think
for
us,
we
felt
like
this
fit
our
[brand.]
What
we
felt
it
was
like
to
do
stuff
with
HOONIGAN.

The
collaboration
between

The
Crew
video
game
franchise
and
HOONIGAN
is
a
match
made
in
heaven.
Speaking
with
Scotto
about
it,
he
revealed
that
he
wanted
to
do
something
where
the
HOONIGAN
brand
was
more
than
just
cosmetics
and
free
cars
to
unlock.

“We
were
looking
to
have
a
gaming
partner
and
trying
to
do
something
again
where
we
were
more
involved
in
the
game
than
just
them
having
our
cars
as
a
pack
or
a
DLC
or
something,
”
Scotto
begins.
“So
when
they
were
mentioning
that

The
Crew
was
coming
out
and
knowing
that
the
game
was
going
to
have
this
element
where
it
keeps
changing
and
evolving,
we
were
super
interested.
Realize
that
we
make
YouTube
content,
and
the
thing
about
YouTube
content
is
you
have
to
up
the
bar
every
week.
Every
week,
there’s
got
to
be
something
new
to
keep
people
interested
and
hold
off
all
the
other
competitors
and
everything
else
that
people
are
doing.
So
I
think
for
us,
we
felt
like
this
fit
our
[brand.]
What
we
felt
it
was
like
to
do
stuff
with
HOONIGAN.

The
Crew
Motorfest
Was
The
Perfect
Vehicle
To
Push
Gymkhana

Source:
Ubisoft
/
Ubisoft
Ivory
Tower
/
The
Crew
Motorfest
/
HOONIGAN

HOONIGAN’s
brand
of
car
tricks
is
not
easy
to
emulate
in
the
real
world
or
in
the
video
game
space,
but
the
world
and
mechanic’s
Ubisoft
Montreal
in

The
Crew
Motorfest
was
the
perfect
vehicle
for
Gymkhana.

“I
really
do
enjoy
a
good
sim
game.
The
arcade
element
of
this
is
a
lot
more
common
brand
for
what
we
do,
and
being
able
to
kind
of
just
have
that
full
open
course,
open
world
kind
of
space
and
get
to
just
do
ridiculous
things,
Scotto
said.
“We
were
spending
hours
last
night
trying
to
toggle
between
being
a
plane
and
being
a
boat
and
then
landing
as
a
car
on
a
rail
slide.
And
I
don’t
know,
it’s
the
fun
stuff.”

<br />

He
continued,
“A
lot
of
what
we
do
on
the
Gymkhana
films
is
you
just
sit
there
and
try
to
think
of
the
craziest
thing
we
can
do.
And
this
game,
I
think,
kind
of
feeds
into
that.
So,
for
me,
that
part
was
super
unique
for
what
we
could
do
with
the
crew.
Because
we’ve
had
our
cars
in
other
games
before,
but
what
we
do
isn’t
really
in
it.
It’s
just
like,
oh,
you
could
race
with
our
car.
Where
this,
the
idea
of
creating
something
more
respectable,
spectacle,
and
just
doing
the
unexpected
is
more
like
what
the
brand
is
built
on.
So
that
part’s
cool
and
unique
for
us.

Motorfest
Captures
The
Gymkhana
Vibes

Source:
Ubisoft
/
Ubisoft
Ivory
Tower
/
The
Crew
Motorfest
/
HOONIGAN

…we
spent
an
hour
just
trying
to
do
a
trick,
one
thing.
And
that
feels
very
much
to
me
what
the
Gymkhana
experience
is
for
us.”

Another
reason
this
collaboration
works
so
well
is
because
it
perfectly
captures
the
Gymkhana
experience,
according
to
Scotto.

“Yeah,
I
think
one
of
the
things…
I’m
going
to
actually
steal
something
that
Micah
[Diaz]
said
the
other
day
because
Micah
just
competed
in
a
Gymkhana
event
that
I
built
in
Vegas.
And
he
said
that
what
made
this
feel
kind
of
true
to
life
was
that
it
actually
was
kind
of
hard
to
remember
where
you
were
supposed
to
go
and
watch
the
arrows.
And
that’s
actually
one
of
the
big
parts
of
Gymkhana
as
a
motorsport:
you
have
to
memorize,
you
have
to
remember
where
you’re
going.
You
got
to
pay
attention
to
all
that
kind
of
stuff.
And
he
felt
that
he
was
like,
that’s
kind
of
pretty
true
because
it
wasn’t
as
easy
to
remember
where
that
needs
to
be,”
Scotto
tells

HHW
Gaming.

<br />

He
continues,
“But
I
think
that
there’s,
for
us,
we
break
Gymkhana
into
two
things.
There’s
the
Motorsport
side
of
it,
which
is
against
the
clock,
and
then
there’s
just
the
film
side
of
it,
which
is
just
creating
these
crazy
moments
in
all
of
it.
And
last
night,
we
spent
an
hour
just
trying
to
do
a
trick,
one
thing.
And
that
feels
very
much
to
me
what
the
Gymkhana
experience
is
for
us.”

Brian
Scotto’s
Reveals
His
Favorite
Vehicle
To
Use
In
The
Game

Source:
Ubisoft
/
Ubisoft
Ivory
Tower
/
The
Crew
Motorfest
/
HOONIGAN

Of
course,
we
had
to
ask
Scotto
which
of
the
HOONIGAN
vehicles
he
loves
playing
with
in

The
Crew
Motorfest.
Surprisingly,
he
didn’t
choose
his
custom
911,
his
favorite
vehicle
in
real
life,
but
instead
went
with
fellow
Team
HOONIGAN
member

Ron
Zara’s
custom
vehicle.

“I
kind
of
feel
like
the
Evo,
which
is
Ron’s
car,
the
cheat
code.
Okay.
It
seems
to
be
one
of
the
easier
cars
to
drive.
Especially
for
the
sliding
tricks,
the
Evo,
I
think,
is
the
cheat
code.
I
think
that
the
Coupe
[Scotto’s
Audi],
my
car,
is
easier
to
drive.
I
actually
find
that
911,
although
it’s
my
favorite
car,
one
of
the
hardest.
So,
I
think
Queens
wins
that
time.

The
Crew
Motorfest
was
one
of

HHW
Gaming’s
best
games
of
2023.
Season
2
is
live
right
now
and
will
wrap
up
in
the
coming
weeks.

So,
if
you
still
haven’t
gotten
a
chance
to
get
behind
the
wheels
of
one
of
the
HOONIGAN
brand’s
creations
and
take
it
to
the
unique
Gymkhana
island,
do
yourself
a
favor,
hit
the
gas,
and
drift
on
over
there
immediately.

<br />