One of the hottest brands in the world might be changing the game again. Denim Tears is releasing camo print sweatsuits.
As spotted on High Snobiety the popular label has updated their signature cotton wreath branding for a limited run. On Wednesday, Dec. 4 the company announced a new drop via several Instagram posts. This capsule features camouflage print sweatsuits in five different flavors. The color ways include pink, green, blue, sand and grey. To compliment the sets are matching durags available in the same color ways. There is also a pajama set in a red tartan color way right in time for the holiday season. All the pieces are modeled by some of London’s most prominent creatives including Clint Ogbenna (of streetwear brand Corteiz) and members of Motherlan (a Nigerian brand with rooted in skateboarding).
Now here comes the bad news. These Denim Tears camouflage items will only be available on Saturday, Dec. 7 at their pop-up shop at 10a Lexington Street, W1F 0LD in London. So if you don’t live nearby or have friends from The Square Mile then expect to pay like you weigh on the resale market.
Back in October Denim Tears announced a co-branded carry with Marc Jacobs called “The Tears Bag”. This release was in honor of Marc Jacobs’ 40th anniversary and the two creative’s long-standing friendship.