Lyft,
a
major
player
in
the
rideshare
market,
proved
that
someone
on
its
marketing
team
is
most
certainly
a
part
of
the
Beyhive
in
classic
fashion.
After
another
rideshare
social
media
account
offered
a
discount
on
rides
for
fans
going
to
Act
II:
Cowboy
Carter
listening
parties,
Lyft
upped
the
ante
in
a
major
way.
With
us
being
a
neutral
party,
we
won’t
say
the
other
rideshare
company’s
name
although
it
won’t
be
hard
to
figure
out
as
this
story
goes
on.
As
it
stands,
the
company
in
question
offered
a
16
percent
discount
on
rides
for
fans
on
X
(formerly
Twitter)
who
wanted
to
attend
listening
parties
for
the
latest
album
from
Beyoncé,
Act
II:
Cowboy
Carter.
Lyft,
taking
note
of
the
offer
replies
under
the
tweet
from
the
other
company
writing
“crumbs
were
left,”
a
nice
little
jab
that
we’ve
seen
in
times
past
between
major
companies
via
their
social
media
accounts.
After
a
fan
suggested
that
Lyft
sweeten
the
pot,
the
company
responded
by
offering
50
percent
off
rides
for
those
going
to
those
aforementioned
listening
parties.
Now
how
is
that
for
customer
satisfaction?
While
we
don’t
know
if
the
other
company
is
going
to
fire
back
just
yet,
for
now,
Lyft
is
the
grand
champion
of
the
people
AND
the
petty
but
the
true
winners
are
fans
of
Beyoncé
who
get
to
hear
Queen
Bey
shift
the
culture
once
again
with
her
latest
album.
The
singer
recently
suggested
that
while
country
music
influences
Act
II:
Cowboy
Carter,
this
is
still
very
much
a
Beyoncé
album.
We
heard
that.
Also,
we
have
to
score
a
win
for
Lyft’s
marketing
team.
To
take
advantage
of
the
50
percent
off
rides
with
Lyft,
use
this
code:
SPAGHETTI24.
Check
out
the
reactions
to
the
playful
back
and
forth
on
X
and
don’t
forget,
Act
II:
Cowboy
Carter
drops
Friday,
March
29.
—
Photo:
Getty