The
Hot
Girl
Coach
is
giving
us
some
Hot
Girl
Hope
just
in
time
for
setting
those
New
Year’s
Resolutions.
In
a
match
made
in
Hot
Girl
Heaven,
Planet
Fitness
is
launching
a
partnership
with
Grammy
Award-winning
artist
Megan
Thee
Stallion.
The
rapper’s
latest
partnership
will
introduce
“Mother
Fitness,”
a
fictional
character
inspired
by
a
fierce
fitness
goddess-like
persona
paired
with
some
serious
swagger
–
encouraging
gym
goers
to
leave
behind
the
barriers,
including
intimidation
and
high
prices,
commonly
found
at
other
gyms
and
join
Planet
Fitness,
home
of
the
Judgement
Free
Zone,
to
find
their
Big
Fitness
Energy.
The
integrated
marketing
campaign
will
include
advertising
and
commercial
spots,
a
unique
AR
filter,
and
in-app
Planet
Fitness
workouts
inspired
by
Megan
Thee
Stallion.
Additionally,
a
co-branded
exclusive
merchandise
line
will
be
available
online
from
12/28-1/12,
benefiting
Megan
Thee
Stallion’s
mental
health-focused
organization
–
the
Pete
&
Thomas
Foundation.
There
Will
Also
Be
Merch
The
collection
includes
crew
neck
sweatshirts
that
proudly
declare
Big
Fitness
Energy
for
Everybody
(-ody-ody),
bucket
hats,
and
water
bottles
emblazoned
with
‘Real
Hot
Girl
Fit’
and
more.
Planet
Fitness
has
more
than
2,400+
PF
locations,
and
the
clubs
feature
a
unique
environment
where
anyone
can
be
comfortable
in
a
diverse
club
with
low-cost
memberships
that
start
at
only
$10,
making
membership
accessible
to
many
of
Meg’s
fans.
The
partnership
is
an
excellent
fit
because
MTS
regularly
drops
fitness
videos
detailing
how
she
shapes
her
incredible
body.
The
high-energy
videos
rack
up
millions
of
views
from
her
fans
inspired
by
how
hard
the
“Savage”
singer
goes
in
the
gym.
“Working
out
is
such
an
important
part
of
my
routine,
so
this
partnership
with
Planet
Fitness
genuinely
embodies
my
personal
values,”
Megan
said
in
a
quote.
“We
want
to
encourage
everyone
to
prioritize
their
physical
and
mental
health
heading
into
the
New
Year
so
they
can
reach
new
heights
in
2024
and
continue
to
grow
into
the
best
version
of
themselves.”
We
love
to
see
it.
—
Photo:
Axelle/Bauer-Griffin
/
Getty