A
new
collaboration
between
superstar
producer
Metro
Boomin
and
rising
Hip-Hop
royalty
Coi
Leray
dropped
today
in
connection
to
a
new
campaign
from
the
AXE
brand.
Metro
Boomin
and
Coi
Leray
dropped
“Enjoy
Yourself”
to
coincide
with
AXE’s
new
Black
Vanilla
scent
drop.
AXE,
the
leading
men’s
fragrance
brand
globally,
unveiled
the
new
collaboration
between
Metro
Boomin
and
Coi
Leray
this
week,
marking
the
first
time
AXE
has
worked
with
a
female
artist
in
this
capacity.
As
part
of
the
Fine
Fragrance
Collection,
Black
Vanilla
joins
the
growing
lineup
with
the
minds
of
Givaudan
and
Firmenich
along
with
famed
fragrance
developer,
Ann
Gottlieb.
Black
Vanilla
is
described
as
having
“notes
of
orange,
vanilla
and
sandalwood”
and
should
serve
as
the
perfect
compliment
for
the
gentleman
hoping
to
make
a
lasting
first
impression
or
improve
on
an
established
connection.
For
AXE,
the
exclusive
drop
of
the
“Enjoy
Yourself”
track
is
the
first
song
made
exclusively
for
the
brand
and
the
excitement
from
its
stars
along
with
members
of
the
brand’s
leadership
are
excited
about
the
possibilities.
“AXE
has
evolved
so
much
over
the
years,
and
this
new
collection
is
the
freshest
thing
the
brand
has
done
yet,”
Metro
Boomin
shared
in
a
statement.
“Coi
and
I
already
have
great
chemistry
from
our
past
collaboration,
so
I
can’t
wait
to
show
the
world
what
we’ve
been
working
on.”
Coi
Leray
adds,
“I
was
already
a
fan
of
AXE
but
when
I
smelled
the
Blue
Lavender
fragrance
for
the
first-time,
I
was
hooked.
I’m
all
about
boosting
self-confidence
and
it
means
alot
that
I’ll
be
the
first
female
face
of
the
brand
and
can
share
this
with
my
fans.”
“We
are
huge
fans
of
both
Metro
and
Coi.
Their
music,
style,
humour
and
confidence
epitomizes
what
AXE
is
about,”
Caroline
Gregory,
Global
Brand
Director,
AXE
at
Unilever,
added.
“We
are
thrilled
that
their
passion
for
scent
has
led
them
to
become
fans
of
our
new
AXE
Fine
Fragrance
Collection.
We’re
so
happy
to
welcome
them
to
the
family!”
The
two
artists
will
be
leaning
into
their
new
AXE
ambassador
roles
even
more
this
month
as
they
will
co-star
in
the
brand’s
“Fit
Check”
commercial
set
to
drop
on
Feb.
23
as
part
of
the
“Smell
Finer.
Get
Closer”
campaign.
Check
out
“Enjoy
Yourself”
below.
—
Photo:
AXE
