State Farm’s “like a good neighbor” tagline got the SNL treatment last weekend when host Michael B. Jordan put on the signature red polo shirt and took over a family.
In the sketch, Michael B. Jordan shows up when a set of parents were looking to file a claim after their daughter clogged a toilet with her stuffed animals.
Mikey Day plays the confused dad who comes home to discover that Jake from State Farm really was “here for you 24/7” in fact, playing with his kids. Jake also takes the kids and their mom, played by Heidi Gardner, to church on Sunday morning — sparking a fight between the couple.
As Jake continues to take over the family, teaching the little girl piano and playing catch with the son, Day’s character becomes more and more perplexed. He even looks up rates of other insurance when Jake shows up in the shadows, whispering that it won’t help because State Farm matches rates. Jake then taunts Day with a sinister voice saying, “Save more when you bundle home and auto.”
Left with nothing, Day mourns losing his family to handsome insurance pitchman Jake, drunkenly singing “Like a good neighbor, State Farm is there,” as he plans to jump off a bridge. “He took everything,” he roars.
The whole sketch takes another turn when it’s revealed that the entire scene is a commercial for Liberty Mutual insurance.
The hilarious sketch isn’t the first time Jake from State Farm has been the subject of satire. In a commercial during Super Bowl LV, the company hired Drake to don the red shirt as “Drake from State Farm.”
The actor who plays Jake is actually Kevin Miles from Chicago, in 2021 he told Forbes about his experience with the notoriety that comes with the role.
“They never say Kevin, which is okay (laughs). They’ll say ‘Jake.’ Even on-set, they just say ‘Hey Jake!’ and I just answer. It definitely started with the mask a little bit. I’d walk my dog and people would be like Hey, you’re ‘Jake from State Farm.’ They could still tell! One time I was at the store and I had my glasses on with a hat, deep incognito mode. Someone was just like Man, your voice is just so recognizable. That felt cool and weird.”
As for Michael B. Jordan, he will make his directorial debut with Creed III in theaters March 3, 2023.
Photo: Rich Polk / Getty