Always looking to inspire the next generation of athletes and go-getters, Nike is readying the release of a new book dubbed No Finish Line (no relation to Finish Line) in which they celebrate 50 years of innovative designs and sports while giving a sneak peak at what another 50 years may hold for us.
On Tuesday (Jan. 10), Nike dropped the news of their upcoming book which was designed by Zak Group. The bool features custom illustrations by Bráulio Amado along with words from Nike’s Chief Design Officer, John Hoke, and speculative fiction by journalist Geoff Manaugh and author Sam Grawe. With an eye to the future of sports designs, John Hoke says that No Finish Line is ultimately a book that is “an expression of our belief in the limitless potential of sport — and design.”
“It’s been said that the best way to predict the future is to create it. At Nike, we wholeheartedly agree. For over 50 years, we’ve endeavored to create a better future for athletes. This compels us forward, always. When we say, ‘There is no finish line,’ it’s not a lazy reference to an unending grind or destination-less journey, but rather an expression of our belief in the limitless potential of sport — and design.”
With this opening paragraph from a foreword by Nike’s Chief Design Officer, John Hoke, the tone is set for “No Finish Line,” a new book that aims to invite, inspire and provoke the next generation of athletes to create a better world through design and sport.
Through exploratory, multilevel conversations on design and critical inputs to it — such as sport research, technology and manufacturing — “No Finish Line” charts Nike’s 50 years of game-changing design and innovation in the service of athletes and sport and projects a vision for the next 50 years. In addition to the foreword from Hoke, the book includes speculative fiction by journalist Geoff Manaugh and essays from Sam Grawe, the author of “Nike: Better Is Temporary.” The essays describe five major shifts design may undergo in the coming decades. To arrive at these shifts, Grawe interviewed more than a dozen of Nike’s most inspiring designers, scientists, engineers, researchers and leaders, yielding unprecedented insights into Nike’s creative process. The collective voices projected a future of design that evolves from product to platform, performance to promise, elite to everyone, sustainable to symbiotic, and static to sensorial.
This sense of promise and evolution propels readers forward as “No Finish Line” defines Nike’s culture of innovation through the lens of the athletes, designers and scientists at its cutting edge; celebrates design not as an outcome, but as an endless journey; and suggests we can shape a better future by simply daring to create it.
Y’all know this book will inspire more than a few designers to conjure up some futuristic sports attire that’ll keep you looking dipped while balling out on the court or field. Hopefully, they have the good sense to copyright their work before shopping it around because y’all never know who y’all end up dealing with. Just sayin.’
No Finish Line is set to hit shelves Feb. 14 and will retail for $26. Just please, don’t make this a Valentine’s Day gift over an actual pair of sneakers. Just sayin.’
Will you be checking out No Finish Line? Let us know in the comments section below.