As Instagram changes, so does its algorithm. Over the past few years we have seen all sorts of new things added to the app. With those additions comes new ways to take advantage of the app to get you more followers, customers, leads, etc. In order to effectively use the app for marketing and influence, you need to stay on top of the game. Here’s 12 tips to help you along the way of the current state of the Instagram app (September 2022).
- Explore page reach depends on consistency and community. I see lots of people say that create unique content and that’s the mistake because explore page ranks relatable and similar. So, you need to create improved content for the same topic and then after you that with consistency. Then, you should post unique content. For example, at start, most meme pages post viral memes even though they are old because that helps with explore reach and then when they reach a level. They start posting new original memes.
- Instagram lives are the best investment you can do to grow followers. Most users ignore Instagram lives but it’s the best. Celebrities and big influencers randomly accept requests from followers to join. So, you can most of the people are open to add others to Instagram live. That’s why when other creators in your niche go live. Join them and request to join them or you can connect with them in DMs and then go live on certain day. Instagram live is the way to get quick followers like user will click on your Instagram just after joining if you are dropping value in the live.
- Instagram hashtags work best on single images. After studying 1000+ posts, all I can say that hashtags work best on single images and multiple image posts (carousels) rank better on explore page.
- Use Instagram hashtags, according to no. of likes on your last 5 posts and no. Of likes on hashtags top 5 posts. If the difference is bigger than 50-70, then the hashtag is not optimized for your post. As, you don’t have the amount of engagement required for hashtag.
- Create IG groups with your creator friends and loyal followers because that will help you with your content style. They will tell you what they liked about your new posts and what is missing. But they will join only if you show them that they are important to you and mean something.
- Instagram reels go viral when you follow formats. Every niche on Instagram have a format for reels. You can easily notice that when you scroll through Reels. Research and find that format, then create Reels consistently within that formats with value.
- Instagram IGTV is dead, you will end up getting less engagement. Instagram has neglected this feature as you can see their is no updates and news regarding this feature.
- Collaborations are must! We all know organic reach on Instagram is a Problem but I think building connections with other creators and then collaborating for posts will help you a lot. While shoutouts don’t seem to work, collaboration posts help a lot because I myself grew 500+ followers in a day with 1 collaboration with big creator in my niche. So, collaborations are must!
- Instagram Bio is better when it’s short because then people will move to your posts section faster and that posts will make them follow you not that long bio.
- Make your content easy to understand for even a 10 years Old child. Then, always make your caption focus on the reader like use “you” instead of “I” because “I” makes people feel they are out of conversation and it’s not about them.
- To keep your account safe, run Instagram ad for one-time because you will get access to Facebook business help centre and then you can talk to Facebook employee if something is wrong with your Instagram.
- Consistency is really important because on most of the accounts I saw that posts started reaching more people through home when I was consisten
